The Friday Ethnic
The Houses

Eight collections.
One considered hand.

Each collection speaks in its own register — from the hush of a courtroom cream to the swell of a wedding maroon. Explore what belongs to you.

Wedding

The Ceremony

Wedding

01

The centrepiece garments — designed to be photographed, remembered, and passed down.

Festive

The Celebration

Festive

02

For Diwali, Eid, Puja — colour and lightness in equal measure.

Royal

The Heritage

Royal

03

A homage to court dress — brocades, silks, jeweled buttons, and quiet grandeur.

Casual Ethnic

The Everyday

Casual Ethnic

04

Soft cottons and linens, cut for the way one actually lives.

Designer Kurtas

The Statement

Designer Kurtas

05

Contemporary embroidery, unusual palettes, and considered silhouettes.

Sherwani

The Signature

Sherwani

06

Our most requested silhouette — refined, structured, timeless.

Indo-Western

The Crossover

Indo-Western

07

Bandhgalas, nehru jackets, tailored kurtas — for the shifting evening.

Limited Edition

The Atelier

Limited Edition

08

Numbered pieces, hand-embellished. Available while they last, and no longer.